Daekyo’s Noonnoppi Achieves No. 1 Ranking in the Korea Brand Power Index for 28 Consecutive Years

Daekyo announced that its flagship education brand, Noonnoppi, has been ranked No. 1 for 28 consecutive years in the elementary education services category and for 17 consecutive years in the early childhood education services category in the Korea Brand Power Index (K-BPI) survey.

The Korea Brand Power Index (K-BPI) is a leading indicator that evaluates brand competitiveness across major industries in Korea. It is conducted annually by Korea Management Association Consulting, which surveys consumers on brand awareness, loyalty, and other factors to determine the top brands in each industry.

In this year’s survey, Noonnoppi received high scores in key metrics such as brand awareness, trust, and loyalty, securing the No. 1 position in the elementary education services category for the 28th consecutive year. It also ranked No. 1 in the early childhood education services category for the 17th consecutive year, once again demonstrating its long-standing brand competitiveness.

Noonnoppi has grown based on personalized and ability-based learning tailored to each learner’s level and pace. By combining one-on-one individualized instruction, regular guidance from professional teachers, and a systematic learning management system, it has supported learners in developing self-directed study habits, enabling them to set goals and continue learning independently.

In addition, it offers a variety of offline learning environments, including home-visit learning, as well as self-directed learning spaces such as “Noonnoppi Learning Centers” and “Noonnoppi Study Rooms,” allowing learners to choose methods that best suit their lifestyles and preferences.

Recently, the brand has been expanding its digital learning programs to further enhance the learning experience. It has introduced comprehension-focused programs such as “Noonnoppi Listening Fit” and “Noonnoppi Reading Fit” to strengthen foundational English skills and improve learner engagement.

In the early childhood education sector, it provides premium integrated learning programs such as “Noonnoppi Little One,” offering play- and story-based learning experiences. These programs are designed to integrate Korean language, mathematics, and inquiry-based learning, helping foster a positive attitude toward learning during early childhood.

A Daekyo representative stated, “It is very meaningful for Noonnoppi to achieve No. 1 in the K-BPI for 28 consecutive years in our 50th anniversary year. We will continue to expand lifelong education services?from infants and children to adults and seniors?based on our educational philosophy centered on learners’ levels and growth.”



source: https://www.daekyo.com/kr/daekyo/company/news/view?id=2453